Hazera held its International Open Days from September 24th to 26th, welcoming hundreds of customers from all over the world. During the event, visitors had the opportunity to “connect their senses” by touching and tasting a wide range of Hazera varieties at the fields and on displays, while also hearing insights from our crop experts about key highlights.

We had the pleasure of speaking with one of our customers attending the event, Ipatioaie Costel, the sales representative for Adri Prodcom in eastern Romania. With over 16 years of experience working with Hazera, Ipatioaie primarily focuses on tomatoes and cabbage, while also dealing with radishes, peppers, and watermelons.

The conversation began with a discussion of the challenges currently facing the agricultural industry. According to Ipatioaie, the biggest hurdle is adapting to the rapidly shifting market demands. He emphasized the importance of understanding growers’ needs, developing strategies to meet them, and introducing innovative products while maintaining a competitive edge. “None of this is possible,” he noted, “without quality seeds, high-yielding varieties, fair pricing, and strong grower support.”

When asked about Hazera’s ability to respond to these market changes, Ipatioaie highlighted the strong collaboration between his team and Hazera. “This partnership allows us to take the necessary steps to overcome challenges. We work together to identify what is important—finding new, quality varieties for the market. It is a step-by-step process. First, we assess the market and competition, then work with Hazera to conduct trials, evaluate the results, and decide if a variety is suitable. This takes time—patience is key, especially since some varieties respond to market needs faster than others.”

Reflecting on his long-standing partnership with us, Ipatioaie expressed pride in the company’s consistent delivery of high-quality products, particularly tomatoes. “Hazera tomatoes are known for their taste, color, and quality,” he said. “Consumers first look for good taste, then color, and now they also want quality and high yield.” He described the balance between taste, resistance, and transportability as like a chess game, where you must prioritize traits based on market demand.

Ipatioaie thought that Hazera’s slogan, “Growing Together,” is both meaningful and fitting. “It is a powerful message,” he remarked. “Working together is essential for success, and this slogan perfectly reflects the shared commitment in the whole industry.”

For Ipatioaie, the most rewarding part of his job is engaging with growers, understanding their challenges, and providing solutions that truly make a difference. “That’s the best part—offering quality solutions after listening to their needs. To do this successfully, you need strong collaboration skills. Without being close to the growers and understanding the markets, success is impossible.”

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