The Hazera Benelux team recently took part in the Werktuigendagen in Oudenaarde, Belgium – one of the region’s largest agricultural events. Over the course of the weekend, thousands of visitors attended this event to discover the latest developments in agricultural machinery, seeds, and crop solutions.

We shared our stand with our exclusive partner of onion seeds, Beaucarne, creating a joint presence that reflected both companies’ strong collaboration and shared commitment to supporting growers across the region. Together, the teams welcomed a constant flow of visitors, customers, and partners to discuss products, innovations, and field performance.

Despite the unpredictable weather, the event remained lively throughout the weekend. The rain even worked to our advantage, as many visitors stopped by the tent for shelter – offering the perfect setting for valuable conversations and networking.

A new hospitality concept was also introduced this year: visitors could enjoy freshly grilled hamburgers from a food truck located on the terrace of the stand. The initiative was well received and contributed to a warm and welcoming atmosphere throughout the event.

In addition to engaging with visitors, visitors got to attend several live demonstrations, including harvesting demos featuring Hazera’s leek and cabbage varieties. These provided valuable insights into the performance of Hazera products under real field conditions.

The Werktuigendagen proved to be a successful and inspiring weekend for both Hazera and Beaucarne, strengthening relationships with growers and partners while highlighting the companies’ joint dedication to the agricultural sector. We are already looking forward to the next event: the Agro-Expo in Roeselare.