Category: Crops

The snack vegetable radish mix: colourful, healthy, and Best Product of the Year

Posted on Mar 04, 2024

In the Nederlandse Consumentenverkiezing (Dutch Consumer Election) of 2023-2024, the AH Snack Vegetable Radish Mix, for which Hazera produces and breeds the radish seeds, has been elected as the Best Product of the Year in the category of potatoes, vegetables, and fruit. Dirk-Jan Polak, Crop Specialist in radishes, lamb’s lettuce, and baby carrots, sees the award as a compliment for the entire chain behind this product. “You help people make healthier choices.”

According to Dirk-Jan, the success story of the radish mix begins with genetics. “This ensures that we can continuously deliver high-quality seeds, allowing the grower to produce an excellent final product. Our radishes are beautifully round, have good internal quality, and grow very consistently during different seasons and weather conditions.” As a market leader in radish seeds, seed quality is a top priority at Hazera. “Credit for this goes to the breeders,” says Dirk-Jan. “Through continuous development, we have been able to introduce distinctive radish varieties to the market.”

 

Unique combination
In addition to genetics and seed quality, it’s the ability to produce radishes in various colors that makes the difference. “Purpella F1 and Whitella F1, purple and white radishes respectively, are the only two colored radish varieties cultivated on a serious scale. And they come from Hazera.” Combined with the well-known red radishes, these colored varieties form the AH Snack Mix. An idea from grower Ortolanda, says Dirk-Jan. “The mix of various colored radishes, sold in top seal packaging, aligns with the growing demand for snack vegetables, Ad Coolbergen, managing director of Ortolanda, explains.

 

Growing together
“We always keep the consumer in mind, on whose plate our product ultimately ends up. That’s why the collaboration throughout the chain is so important.” Dirk-Jan refers to the cooperation between Hazera, Ortolanda, Bakker Barendrecht (a Greenyard company) and Albert Heijn, from which the award-winning radish mix originated. “Breeding, developing, growing, and marketing these types of products requires craftsmanship.” Ad confirms this. “The successful introduction of a new product in the market requires good chain collaboration, where everyone is on the same page. This way, we can collectively meet the market’s needs and respond to consumer trends.”This has been excellently achieved with the radish mix, says Dirk-Jan. “The trend for 2024 is healthy snacking, where people choose vegetables and fruits instead of candy or chips. This radish mix perfectly addresses this trend, fulfilling two important consumer needs: healthy and convenient snacking.” Ad expects the mix to appeal to an entirely new, mainly younger, target audience. The radishes look appealing, are healthy, and are ready to eat straight from the container. With this product, Albert Heijn makes healthy snacking accessible.” Hazera and Ortolanda are both proud to contribute to this.”

 

Stay on track
Dirk-Jan is optimistic about the future, both in terms of the product and within the chain collaboration. “Radish is a beautiful vegetable that helps people make healthier choices. The fact that the AH Snack Vegetable Radish Mix has been chosen as the best product is a recognition that, with our breeders and partners, we are on the right path and an encouragement to continue the constant development of such products.”

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Meet the people behind the crops: Dirk-Jan Polak

Meet the people behind the crops: Dirk-Jan Polak

Posted on Feb 15, 2024

At Hazera, we are proud of our dedicated team, which works passionately to provide our growers with the best products. While our products often grab the headlines, it is the Hazera team who are behind our success. Let’s shine the spotlight on Dirk-Jan Polak (57), a Commercial Crop Specialist from Poortugaal, Netherlands, who plays a vital role in our organization.

Dirk-Jan has agriculture running in his veins. He shares with a smile. “My family history is quite interesting. We are a real food family. We are growers, fishermen, butchers, and bakers. In fact, just near our head office in Oosteind, you can find a bakery, the Bakery Polak, a legacy of my family.” For eight years, Dirk-Jan was a game dealer and built the Hollands Wild brand together with Jo Kloet. “We were the odd ones in the meat world.” Dirk-Jan laughed. “Because Jo had been a marketing director at Rijk Zwaan and I had had my vegetable-cutting company.” He joined Hazera two years ago as a Commercial Crop Specialist for radishes, corn salad, and baby carrots. His dedication to his work and crops is shown in the success of various projects. A recent example is the radish mix, where Dirk-Jan’s contributions played an important part and helped the project earn the prestigious title of Best Product of the Year in the Dutch Consumer Election.

What is a common myth about your job or field of expertise?

When asked about a misconception in his field, Dirk-Jan responds: “Most people who are no longer connected to our agriculture and horticulture hardly realize how professional and efficient we have become, but also how dependent we still are on nature and have to deal with it and every day.’’

In your opinion, what is the most important personality trait someone would need to work in your industry?

Dirk-Jan believes effective communication is crucial in his role as a Commercial Crop Specialist. “I act as the bridge between growers and Hazera, facilitating the flow of needs and solutions. It’s not just about delivering products; it’s about understanding the growers’ challenges, market demands, and regulatory landscapes,” he explains. “So, we can provide them a solution for the right varieties, the right calibers at the right time, in the right place.”

Which project are you proud of and why?

Dirk-Jan said immediately with a smile: “The radish mix was a nice project. It was the idea of a grower at Ortolanda to put three different colored radishes (purple, red, and white) in one box. It kind of looks like a rainbow radish box. This radish mix opened a new, so-called “snack radish” market, which is attractive for a new target group of consumers, the younger generation.” Continues Dirk-Jan with excitement. “It even caught the attention of Albert Heijn, a major Dutch supermarket, positioning radishes in a new, health-focused spotlight. It is also good and healthy for the people because, with the radish mix box, they eat three kinds of radish at once.”

What does “Hazera – Growing Together” mean to you?

“I like this slogan, because we as Hazera, as a breeder, are at the beginning of the whole food chain and this position comes with a great responsibility. That is why it is important to grow together with our growers, and our customers by listening to them and creating varieties that are needed for the markets to be able to feed the world sustainably in the future. This slogan also refers to the great team we have at Hazera that works together.”

Can you tell us something about yourself that most people do not know?

“I am an enthusiastic person, who always thinks of solutions. I think there is a solution to all the problems, but it is very important to communicate with your colleagues and customers. For many years I used to work primarily in Dutch and the transition to work mainly in English has been a bit difficult.” Dirk-Jan admits with a candid smile. “But it is getting better, and I try to be the ambassador and communicator for my crops and role.”

Do you want to stay connected with our Hazera people?

Follow us our social media channels to stay connected with our Hazera people! If you have any questions left, don’t hesitate to ask them via our contact page!

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Fruit Logistica Innovation Award 2024

Posted on Jan 16, 2024

Staay Food Group and Hazera Seeds present new watermelon

Exceed mini watermelon nominated for Fruit Logistica Innovation Award 2024

The Exceed mini watermelon has been nominated for the 2024 Fruit Logistica Innovation Award, marking a proud moment in the long-standing partnership between Staay Food Group and Hazera. The winner will be announced at Fruit Logistica in Berlin (7-9 February), where Staay will be present to premier the Exceed watermelon.

Mark Loojenga, Marketing Manager at Staay Food Group, and Michal Taraska, Global Value Chain Lead at Hazera, discuss the product, the partnership and what to expect at the Food Logistica.

EXCEED mini watermelon nominated for Fruit Logistica Innovation Award 2024
Exceeding expectations
According to Mark and Michal, the Exceed watermelon has earned its nomination through a unique combination of qualities that benefits growers, retailers and consumers. “The Exceed watermelon is a durable and eco-friendly variety, with strong resistance to diseases like powdery mildew and has plants that provide multiple harvests. Not only does this make life easier for the grower, but it also requires less fungicides and significantly less water than the production of traditional watermelons”, Mark says. Michal adds that this also helps reduce food waste: “Exceed makes it possible to reduce losses in production and during transport.”

“And due to the variety’s extended shelf-life of over 5-10 days longer than traditional watermelons, this variety displays a long-lasting freshness in both supermarkets and consumer’s homes”, he continues. With its compact, uniform size the Exceed watermelon answers a strongly growing call in the (Northern) European and American markets for smaller watermelons. “The size is suitable for ever smaller households and easy to keep in the fridge. And they’re seedless, which is both a major convenience for consumers and a waste-saver.” Mark adds. “But it’s the taste and color they come back for.” Michal: “The Exceed mini watermelon has a really sweet and crispy taste, as is shown by its above average Brix level.”

Team effort
The Exceed mini watermelon is the latest success in a long-standing collaboration between Staay Food Group and Hazera. “Staay is a strong and dynamic partner, which is key for successfully introducing a new product to the market”, Michal says. He underlines the importance of such a partnership for Hazera. “We can provide the best Formula One car, but we still need a top-class driver to win the race. In Staay Food Group, we’ve found that driver.”

An analogy Mark wholeheartedly agrees with. “Hazera provides top-quality seeds that are perfectly suited for our fields in Costa Rica. And with this newly developed variety, we perfectly reflect the demands of the market; we’re able to grow the right products. The Exceed mini watermelon is another step in our close and fruitful cooperation.”

Premier release at Fruit Logistica Berlin
The premier release of the Exceed mini watermelon for the European market will take place at Fruit Logistica, where Staay Food Group will be present at stand B45 in hall 3.2. “Here, we will also display a selection of other products we grow and offer ourselves,” Mark elaborates. “For the first time we can show our three club varieties of colored pears together: The Red Conference, Early Desire and Dazzling Gold are all exclusively available through Staay Food Group. Secondly, we show our hydroponic lettuces, and finally our wide range of available vine tomatoes. In addition, we will bring special attention to our branch in Venlo, which focusses on the food service industry. This location provides a quite unique service for the German market, where customers can buy products per box instead of per pallet and can combine different products on one pallet. This is ideal for restaurants, who usually don’t need entire pallets of one product.”

The prize-giving ceremony for the innovation award will take place on 9 February 2024, 2.30 p.m. at the FLIA Technology special exhibition area between Halls 1.1 and 2.1. Mark and Michal agree this nomination “shows we are on the right track in our team effort to successfully align the development, cultivation, sales and marketing of excellent and innovative products.”

Staay Food Group B.V.
Mark Loojenga
Marketing Manager
+31 6 13 80 89 81
mark.loojenga@staay.nl
www.staay.nl		 Hazera Seeds B.V.
Rosaline Hazenbroek
Marcom Specialist
+31 6 28 09 60 68
rosaline.hazenbroek@hazera.com
www.hazera.com


Staay Food Group is an international cultivation, sales and marketing organization in fresh fruit and vegetables with a global network; The World is our Garden. Staay Food Group is a family business, founded in 1946. It delivers tailor-made products to customers in retail, wholesale, foodservice and processing.

HAZERA: Growing Together
Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables us to be close to our customers.
Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

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Grondbewerking en zaaien op het land

Tillage and sowing onions, what about it?

Posted on Mar 10, 2023

Sowing onions is a precise job because they are fine seeds and onions should not be sown too deep. We recommend 1.5 to 2.5 cm deep sowing in firm moist soil. Before sowing, you first have to till the soil, of course.

On sand, that is ploughing, digging and in some cases non-tilling, in all cases make sure the seedbed is level. For each type of tillage, make sure the soil does not dry out too deeply. We are dealing with drying weather that can easily cause the top layer of ploughed soil to dry out too much. After ploughing or digging, it is very important that the soil lies “closed”. I.e. if one ploughs the soil, immediately prepare the seed bed so that only the top layer dries out but the seed bed remains sufficiently moist. If one ploughs with a front packer, do so in combination with a “trailing roller” (a cross roller, or a Cambridger roller etc). This way, the soil is also “closed” and the moisture remains at the top. This also applies to aforementioned tillages. Till the soil shortly before sowing. When you start sowing, check at what depth the soil is moist and adjust the sowing depth accordingly. When sowing, check regularly whether the seeds are well pressed into the moist soil. Repeat this several times.

Plant numbers

Depending on the bed width and the number of rows, the seed is distributed. Regardless of the sowing system, the most ideal plant number is between 80-90 pl./m2. Plant number generally means a good yield, especially when varieties are used that have a relatively high specific weight, which means they are already heavy in themselves. The number of plants per linear metre is shown on the right, depending on the width of the bed and the number of rows per bed.

Thousand-grain weight

The thousand grain weight of onion seed is always stated on the bags and can vary quite a bit. The risk is that too much or too little seed is sown, which can cause an irregular crop position. When the seed drill is adjusted to a thousand grain weight of 4.2 grams and a following variety has a thousand grain weight of, for example, 3.6 grams, this can cause double seeds on the sowing discs if the suction pressure of the seeder is not adjusted accordingly, and therefore an irregularity in the position of the crop. So check this carefully! Want to know more? Then read this article on the thousand-grain weight.

Mineral administration

What the plant needs in terms of minerals to achieve its kilos, but also to continue to meet the right quality requirements is very important. When which mineral is needed and at which growth stage the plant has the greatest need for the elements is crucial for the quality and final yield. Talk to your fertiliser supplier/business consultant and ask what would be wise for each type of soil and variety. For example, if you grow onions on light sandy soil, this requires a different strategy in terms of mineral application than if you have onions on clay soil of 40% silt. If there are any questions about this article, feel free to contact us!

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onions-to-senegal

Study Trip to Senegal

Posted on Feb 17, 2023

Last week Hazera, together with van Meir and a group of onion growers from the Netherlands and Belgium, visited Senegal. We were able to see with our own eyes where our Dutch onions end up. Every year, Senegal imports about 180 to 200,000 tons of Dutch onions between September and January. They are unloaded in the port of Dakar where they are cleared through various importers and then distributed throughout the country, but also to neighboring countries such as Gambia, Mauritania, Mali etc.

from ship to land

Manually unloading a ship loaded with 55,000 tons takes about a week. In this case, 50-kg bags of rice. The border for onions is currently closed. Onions are imported both loose and by container.

Good quality is important

For this market, it is important to export good quality onions. This is because the road from the Dutch onion to the consumer in Senegal is very long. After the onion arrives by boat in Dakar, it is transported by truck or horse-drawn cart to the small local markets and stores. Temperatures during that period are around 30 degrees and the onions cannot be refrigerated.

on the market

The whole sale market in Dakar

The wholesale market in Dakar

by horse and carriage

Local transportation from wholesale market to smaller markets and stores

Other laws

Our health and safety laws do not apply there

Other living conditions

The Senegalese consume a lot of onions, it is estimated that one consumes about 30-35 kg per person per year. Because most Senegalese do not have a refrigerator, shopping is done daily and people buy only what is needed for that day’s meal. So that also means that often only 1 or 2 onions are bought at a time. Currently, onions cost consumers about €1.10 per kg. These are very high prices because the minimum daily wage is € 2.5 per day. In addition, most people do not have steady work, the unemployment rate is 70%.

Different quality

Onions are widely grown in Senegal in the dry season, the largest area by many small growers scattered throughout the country in areas where groundwater is available. Often these are small plots located against the dunes along the coast. Sowing takes place from early October to early February. From the moment the local onions are on the market, the border is closed to imports. The locally produced onions do not have the quality as we know it and therefore can only be stored for a very short time. It is estimated that about 13,000 ha of onions are grown in Senegal, of which about 11,000 ha are grown by the smaller growers.

Onion cultivation with drip irrigation

Onion cultivation with drip irrigation

Talking to the companies

During the trip, we also had the opportunity to visit about four large farms in the region east of Dakar. Primeale has been growing mainly beans, sweet corn and spring onion for export to Europe for 15 years. A huge company that employs 4,500 people. Since about 5 years QVS and Lion Agricole are active in the same region, they focus mainly on production for the local market and produce a lot of onions. About 3 years ago QFS started, they produce mainly beans for export and a lot of other products for the local market like onions, but also carrot, pepper, tomato and lettuce.

All these companies work 100% with drip irrigation and pump water from sometimes up to 300 meters deep. It is also true of all farms that they employ many people. The weeding, harvesting and sorting is all manual work done mainly by women. The men do the maintenance of the machines, seeding, laying the drip hoses and loading/unloading the trucks. The staff is brought and picked up daily by local transporters, quite a logistical operation.

Thanks to van Meir and Hans Ham for the excellent organization.

Want to know more? Contact our crop specialists Onion!

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Come and see, our Chicory!

Posted on Feb 14, 2023

February 14. It’s Valentine’s Day. The day you put your loved one in the spotlight. In this article we tell you a bit more about our much-loved chicory! What are the developments of chicory in Hazera? And what makes growing this vegetable so much fun? We give you the answers.

What exactly is chicory?

First, some background information. Chicory is originally a Belgian product. It is a relative of endive and is widely used in European cuisines, especially in Belgium, France and the Netherlands. It grows in dark, shady environments and has a mild, bitter taste. Chicory is often cooked and used in salads, soups and stews. It is rich in nutrients, such as vitamins, minerals and antioxidants, and is often considered a healthy and nutritious vegetable

In conversation with a Hazera Hero!

Twelve years ago, Denis Desrumaux started working for Hazera. He has a background as a chicory grower and is now Crop Specialist Chicory. “When I started at Hazera, we had about 3% market share. Our first successes were mainly Platine and Zilia. By now we have been working for 10 years with our main varieties Topscore (semi-early variety) and Flexine (late variety). We now have an 85% market share in the Benelux. At this moment Maroline, Ecrine and Beguine are our early varieties, Topscore and Daufine and Laurine our middle varieties, Flexine and Djine our late varieties. With this fine portfolio of varieties, chicory growers can supply the market year round with the beautiful golden yellow tasty heads.

Denis en zijn witlof

Explaining the process, with love!

Explaining the process is no problem for Denis: “Chicory is a biennial product. The first year, in May, the seeds are placed in the field and a taproot develops there. After 130 to 170 growing days in September, October, November and December, those taproots go out of the field and enter large coolers. Here they are frozen to -1.5 degrees and the following year they take out those taproots little by little. Then they are put onto trays or in the ground. Chicory from the ground is ground chicory and chicory from the trays with water is called Hydro chicory. The second year we take them out and have varieties for early, mid, and late season. This allows them to grow chicory year-round with taproots.

What makes being a chicory grower so much fun?

Denis: “The best thing about growing chicory is that it is a very specific crop that is technically very difficult. Not everyone can just dive into it. You have to work at least 3-4 years before you know how it works. That’s the fun part. We take our growers by the hand to get the best results. It’s a two-year crop, so renewal doesn’t come very quickly. You need two years to see if your product is adequate. This you want to see several years in a row. Especially if you come up with a and new product. Then you need at least 6-7 years before you can actually really break through. With other crops, it goes much faster.

And … what makes being a chicory grower for Hazera so much fun?

Denis: “Working with Hazera for farmers. We have a very strong, warm relationship with them. I like that. It’s always nice to work with people who know the market and of course also think about the long term.”

Want to know more about chicory? Then get in touch!

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Hazera lanceert ToBRFV-resistente rassen in Mexico

Posted on Nov 10, 2022

Hazera lanceert eerste resistente rassen voor de Mexicaanse markt tijdens het belangrijkste evenement voor de landbouw in Latijns-Amerika – EXPO AgroAlimentaria Guanajuato® 2022 in Mexico.

ToBRFV is zeer merkbaar in Mexico en telers hebben te maken gehad met verminderde opbrengsten en gehavend fruit. ToBRFV is een enorm probleem voor de tomatenteelt en beïnvloedt de opbrengst en vruchtkwaliteit met kleurproblemen en bruine vlekken op fruit die direct van invloed zijn op de verhandelbare opbrengst.

Sinds ToBRFV tomatentelers over de hele wereld trof, heeft Hazera’s R&D-team jarenlang onvermoeibaar gewerkt aan het vinden van rassen die een effectief niveau van ToBRFV-resistentie kunnen bieden zonder de opbrengst en vruchtkwaliteit in gevaar te brengen. “Deze inspanningen omvatten diepgaande proeven op veel locaties, onder verschillende omstandigheden op een wereldwijde schaal, om te bevestigen dat we in staat zijn om oplossingen te bieden, met de juiste balans tussen prestaties en ToBRFV-bescherming”, aldus Alejandro Szechtman, Hazera’s Portfolio Marketing Director .

Met de optimale balans tussen bescherming en prestatie is Canelo, één van Hazera’s tomatenrassen met resistentie tegen ToBRFV.
Een onbepaalde Roma-soort met een krachtige plant, die een evenwichtige opbrengst behoudt onder ongunstige omgevingsomstandigheden. Dankzij het brede scala aan resistenties. “Door middel van uitgebreide proeven met Canelo in verschillende regio’s van Mexico, biedt Canelo een hoge opbrengst, uitstekende vruchtkwaliteit, goede rijping met een intens rode kleur en uitstekende stevigheid”, aldus Javier Angulo, Product Development Manager, Mexico.

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Press Release: IR ToBRFV varieties in pipeline

Posted on Aug 30, 2022

Press release
August 2022

Hazera announces varieties with intermediate resistance (IR) to Tomato Brown Rugose Fruit Virus (ToBRFV) in pipeline

Hazera is proud to announce the launch of our ToBRFV intermediate resistant varieties- the optimal balance between protection and performance– providing the grower an effective tool to face the highly infectious virus, infecting tomato plants, fruit and affecting growers worldwide. The Tomato Brown Rugose Fruit Virus poses a constant threat to growers worldwide, significantly reducing yields, affecting the quality of fruit, and systematically infecting other plants, as it is a very transmittable virus that can infect through soil, tools, water, and people’s contact.

Since ToBRFV hit, Hazera’s R&D team has been working tirelessly to find varieties capable of giving an effective level of ToBRFV resistance without compromising the yield and fruit quality we’ve invested years to perfect. Over the course of several years, Hazera researchers and agronomists invested endless resources to find solutions to address our growers’ needs worldwide. Moreover, according to Alejandro Szechtman, Hazera’s Portfolio Marketing Director, “These efforts included in-depth trials in many locations, under different conditions in a global scale, to confirm that we are able to provide the optimal solutions, with the right balance between performance and ToBRFV protection”.

Hazera is proud to announce a wide ToBRFV resistant variety pipeline worldwide, with which we will be able to tailor-make the optimal solution per market requirement, beginning with Italy, Greece, Spain, Mexico, Turkey, Israel etc’.

Hazera, through Limagrain’s upstream research, contributed to a network of internal and external collaborative discovery projects on ToBRFV using different approaches. This resulted in Limagrain being the first company to file a patent on ToBRFV resistance in tomato in 2017. While the first generation of tomato hybrids resistant to ToBRFV is being commercialized, Limagrain discovery programs continue to work intensively to find resistances against potential emergent more aggressive forms of this devastating virus.

“Our R&D efforts haven’t ended, we’re still investing to achieve higher resistance, and expand our portfolio to the benefit of growers worldwide,” said Szechtman.

Hazera is a global leader in the seed industry. Hazera has headquarters in both the Netherlands and Israel. We operate subsidiaries in 11 countries, together with a distribution network serving over 130 markets. Our partners operate in all kinds of climates, and under diverse growing conditions and market requirements. For over a century, our top priority has been walking alongside them, developing an enormous variety of seeds and providing comprehensive support every step of the way. Hazera’s team of experts works directly with growers to evaluate their needs, assist during variety selection and provide guidance and support throughout the crop cycle.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the second largest company in the industry.

For more information about ToBRFV, click here

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ToBRFV in Tomato Plants

Posted on Aug 18, 2022

by Dr. Yaniv Rotem – Solanaceae Pathologist, Hazera

 

General background

The Tomato Brown Rugose Fruit Virus – ToBRFV – is a relatively new viral disease, first appearing in the Middle East in 2014. The disease has since spread rapidly to many other areas in the world, and currently constitutes a major global problem in tomato crop production worldwide.

In Israel, all tomato production areas have been severely affected by ToBRFV, and the effects of the disease are evident both in the tomato greenhouses and fields, and in the quality and appearance of the fruits which are sold.

 

Symptoms of the disease

As a rule, the symptoms of the disease are similar to the typical symptoms of ToMV, but the severity of the symptoms can differ from that known with ToMV:

  • In the leaves – a mosaic appears, which is particularly noticeable on young leaves and at the growth vertices. In some cases, there is narrowing of the leaflet blade, and in certain cases the leaves become entirely threadlike (“shoestrings”).
  • In the fruit – yellow spots develop which become necrotic at a later stage. In some cases, “chocolate spots” appear on the fruit. In cases of severe damage, the fruit becomes wrinkled and distorted. The virus name (“Brown Rugose Fruit”) was given due to the wrinkled appearance together with the brown spots.
  • Note that in contrast to the characteristic situation when affected by ToMV, in which symptoms generally appear in the fruit only in cases of particularly severe damage to the foliage, in the case of ToBRFV – there is no connection between the severity of damage to the fruit and severity of damage to the foliage: there are situations in which serious damage to the fruit is observed while no symptoms appear on the leaves, or vice versa – cases of severe symptoms in the foliage and lack of symptoms in the fruit.
  • In certain cases – necrosis develops of the calyx of the fruit, the fruit peduncle, and the central spine of the cluster of fruit.
  • When a susceptible variety is infected with ToBRFV, the main damage is a significant weakening of the plant and its capability to produce clusters of fruits over a long season.

In the wake of the viral infection, tomato cultivation in Israel has changed entirely: due to the weakening of the plants, growers currently have almost no possibility to grow tomatoes in a long central season of 9-10 months as was customary before the virus’s appearance; instead, shorter growing seasons of 4-5 months are now customary, intended for harvesting a few clusters only.

 

Symptoms on leaves – severe mosaic and narrowing of some of the leaf lobes, to the point of appearing “thready”

 

Severe symptoms in the fruits

Symptoms of necrosis in the calyx, fruit peduncle and the spine of the cluster

Weakening of the plant as a result of viral infection in a susceptible variety (on right) compared to a variety that is largely similar to it but is resistant to the virus (on left).

 

How is the disease transmitted?

  • ToBRFV is very easily transmitted mechanically – by human contact, by work tools, support wires, or any entity that comes in physical contact with an infected plant or soil that contains the virus and later comes in contact with healthy plants. It is important to remember that particles of this virus are particularly resistant to environmental conditions, and are capable of surviving for long periods in soil or on infected surfaces.
  • Since the virus is capable of surviving in soil for a long period – the virus is also transferred with infected soil that is moved from one place to another (by sticking to shoes, to work tools that are moved from one plot to another, etc.).
  • The virus is transmitted in seeds – a seed produced from an infected plant is likely to carry virus particles on its surface.
  • The virus can also be transmitted by bumble bees, which serve to pollinate during the cultivation process.

 

Prevention and treatment

  • Since the outbreak of the disease, Hazera together with Limagrain Group have been working on a comprehensive study of the issue, in which tomato varieties with intermediate levels of resistance to the virus were developed. The first patent in the world for resistance to ToBRFV was registered by Limagrain in 2017. Using these varieties provides an optimal solution for growing tomatoes in conditions of infections with ToBRFV, while maintaining the varieties performance.
  • Observing phytosanitary rules is key to preventing the disease:
    • Making sure to have clean clothes, jackets and gloves for those entering the greenhouses.
    • Making sure to sterilize all equipment used.
    • Sterilizing shoes in an immersion pit upon entrance to the greenhouse.
    • Being strict about the order in which buildings are entered – the workday begins with the buildings housing the young, healthy plants and continues to the buildings housing the more mature plants.
  • Plants in which infection is discovered should be immediately removed from the greenhouse, being careful to avoid contact with neighboring plants.
  • Using healthy seeds and seedlings is another key to preventing the disease. Hazera is strict about performing health tests in licensed laboratories, according to international standards and the Plant Protection Services. Checking that seeds are free of ToBRFV is done by the ISHI Protocol, which is the international protocol accepted throughout the world.
  • Being strict about good sanitization – sterilizing the soil or growth medium and the greenhouse space when cultivation is completed.

 

 

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Meet us at the Global Tomato Congress!

Posted on May 12, 2022

At the 24th of May, Hazera will be attending the Global Tomato Congress in The Hague. Get to know everything you need about our tomatoes and chat with our experts. We are also presenting our latest new varieties during this day!

Besides you have the opportunity to taste our delicious snack tomato Camelot  and to win fun prizes!

The Global Tomato Congress starts at 09:00uur at the following location:
Postillion Hotel & Convention Centre Den Haag
Waldorpstraat 15
2521 CA Den Haag

For more information and the program: https://www.globaltomatocongress.com/ 

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Wide range of newest tomato varieties in our demo greenhouse

Posted on Mar 15, 2022

Our dedicated High Tech tomato team started the preparations for our tomato demo at the Delphy Improvement Center in Bleiswijk.
The team, consisting of motivated colleagues from R&D to Commercial and Marketing planted a wide range of our newest hybrids in our screening and demo greenhouse. In this demo all important segments of the tomato category are present, like large loose, truss (large & medium) and Cherry (round & plum).

Partnerships
During the season our team is monitoring the new tomato varieties very closely.  Based upon all obtained insights and knowledge the best performing varieties, this can be on e.g. taste or yield, are selected. The information that we gather during the season is used to support and inform our partners all along the tomato value chain. Because together we grow the tomatoes of the future.

Highlights
Over the last years Hazera has worked passionately to develop tasty tomatoes with benefits for the full produce chain. We are convinced that this year, again, we have a compartment full of exciting new varieties. This year we decided to expand our ‘high taste’ acreage in our greenhouse by 20%.
On display you will also find some highlights that are monitored for several years and which we are thrilled about. We are happy to present you the following great tasting varieties:

Camelot
Camelot is a cherry plum variety (12-15 gr) which is very succesfull in Spain and Morocco.
This variety is the only variety which ripens to full red on the plant. In our HT demo we are doing agronomy trials to adapt for the High-Tech segment. Camelot has a high yield potential and has an excellent post-harvest quality, even up to 20 days and has very low waste percentages. The flavour, shape and colors are comparable with the benchmark in this segment.

Sensera
A medium, great tasting, truss variety with an average weight of 95-110 grams.
The Sensera truss is best presented as a 6-pack and has a perfect on the shelve performance because of the firm green part which can also act as a natural handle. In consumer evaluations this variety scores very high on perceived freshness and buying intent. Even after 8 – 10 days.

Goutine
This large specialty tomato is known for its stunning and vintage taste experience.
The variety has an average fruit weight of 90-120 grams and is grown (and already famous) in multiple places around Europe.

Summersun
Summersun is known to be the best tasting yellow cherry tomato in the market and has an average fruit weight of 10-12 grams. This tomato has a big entourage of enthusiastic partners along the chain; the tomato that puts a smile on the consumers face.

Curious?
Curious about our varieties? Or other solutions we can offer?

Your invited to meet the team in our taste experience center @Delphy Improvement Center in Bleiswijk. In our mini supermarket you can taste the highlights and we can discuss our full program. Data performance is available.

Only together good tasting tomatoes and  on-the–shelve concepts can grow into lasting partnerships.

We are happy to contact you for an appointment from April onwards. If you can’t wait, please contact our team.

 

Karel Welten
Arjan van Steekelenburg
Robbert Biemans

 

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The Perfect Snack Tomatoes? It’s All About Adjusting the Timing

Posted on Feb 10, 2022

An interview with: Arjan van Steekelenburg, Produce Chain Manager / Trade and Retail Account Manager
Juan Jeronimo Montes, Product Development Specialist, Hazera España

Adults and children everywhere are opting more and more for new varieties of fresh produce that don’t require any special effort or preparation. In response to this global trend in healthy veggie snacking, Hazera, a global leader in the seed industry and tomatoes in particular, has developed the Camelot Tomato—a real “Tada” product that changes the game for the whole supply chain.

The Camelot is just like the legendary castle it was named after, a place of harmony and a stronghold. Its unique taste, flawless appearance, sweetness, and extraordinarily long shelf life make it worthy of its noble title.

For about 15 years, growers have been harvesting tomatoes while still green, and letting them ripen and redden during transportation. In this case, however, Arjan van Steekelenburg explained to us that: “Unlike most tomatoes of this kind, the Camelot should not be harvested too early. In order for it to reach full potential, growers must let it ripen on the vine, and pick it only once it has reached its unique shade of red. Nobody can manage the ripening process better than the plant itself. You just need to get the timing right for great results. From the moment the tomatoes are harvested, as they move along the entire supply chain and up to the consumer’s table… or often lunchbox nowadays, they will keep fresh and tasty for up to 20 days.”

And that is an amazing figure by any standards. Growers will fully reap the benefits once they make this shift in their minds. Not only them, but the entire supply chain will be optimized, because from the time they get on the retail shelf, Camelot tomatoes still have between 7-12 days of freshness left. As consumers, we can buy a larger weekly supply for our homes, knowing that if not on this weekend, we can still enjoy them the next one. Chances of that are slim though, because after tasting them, we don’t think anyone can resist eating them for so many days:)

The best part is that everyone gets to benefit from these advantages: growers, distributors, retailers, grocery shoppers, and whoever else consumes food at home.

Juan Jeronimo MONTES says: “We believe Camelot tomatoes represent a revolution in the sector for other reasons too. Even in regions with varying climates like Morocco and Spain, they can be grown and harvested all year round, throughout the seasons. These are highly productive plants that make for very profitable business, while consumers get more value for their money. Our team works closely with growers and distributors in these countries, providing advice, technical support, and assistance, regardless of location, growing method, or external conditions.”

Growers are tempted out of habit to harvest tomatoes green. These pictures illustrate how the fruit develops within 17 days, depending on the stage it was at when harvested:

 

Day 1 (harvest)

Day 17

It is clear that when Camelot tomatoes are harvested at the right time, red and ripe as shown on the middle column, they remain fresh and with great taste, brix, and no cracking on day 17!

Who Stands Behind the Camelot tomato?

Hazera, part of the French Limagrain Group, has decades of experience with state-of-the-art technology in breeding, developing, producing and marketing varieties and seeds in a wide range of vegetable crops around the world.

The company is headquartered in Israel and The Netherlands, with subsidiaries in twelve countries, and an extensive distribution and technical support network serving over 100 additional markets. This enables the team to anticipate and respond to local needs by creating varieties that fit specific climates, growing conditions, and market requirements.

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Hazera’s Official Training Video: Tomato Brown Rugose Fruit Virus (ToBRFV)

Posted on Aug 30, 2021

We are happy to present Hazera’s training video and sanitation guide for dealing with the new ToBRFV virus.

The purpose of this video is to assist growers and farmers to gain a better understanding of the ToBRFV virus, and to share some practical advice and active measures for eradicating the growth of this virus through the use of stringent hygiene and highly effective sanitation. Continue reading “Hazera’s Official Training Video: Tomato Brown Rugose Fruit Virus (ToBRFV)”

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